Measurable success when advertising in newspapers and magazines with MemoStick.

  see pdf of this MemoStick

If you picked up the Observer on the 1st October in London you will have found a Memostick from Oxfam on the front cover of the Sports Section. This is a media first for the Observer, (first National Press title to carry this product) All Response Media (the agency who booked the opportunity) and WRH Marketing (the company who provided the applicator.

Reality Media are proud to be responsible for taking the MemoStick advertising medium to the UK market on behalf of our clients WRH Marketing UK.

See PRESS coverage of this major publishing event

As an information medium that enjoys high credibility, newspapers and magazines are ideal for the most varied advertising models. Now, MemoStick is making use of the printed medium for direct advertising. And the success is measurable.

Already highly used in Europe we now have response data to share and feedback from research carried out with the top UK agencies.

UK Newspapers have had falling circulation for years - here is a new reason for a reader to pick up a newspaper - the attractiveness of an offer from an advertiser - and it's less labour intensive and less expensive that inserting a DVD!

By means of prominent and exclusive placement, MemoStick catches the eye immediately. Using vouchers and reply cards, advertisers trigger a specific action from their target groups, and will have a clear result for their campaigns within a fixed period of time - added value for the advertiser; and a new source of income for the publisher.

Precisely positioned, and arranged to peel off to the left or the right, MemoStick can be applied anywhere: on a preprint, on brochures and supplements, or on the finished copy. RollStream is equipped for MemoStick, too: the self-adhesive advertising medium can be glued to any supplement.

There are three technology options - call Bob Morrell now to find out more on 01892 515995 or email bob@realitymedia.co.uk  or alternatively Jeremy Blake on 01280 848752 - jeremy@realitymedia.co.uk