The most popular:

• Getting the most from the Internet – You will learn how to use your website to inform people of what you are doing to help them. Your website should be something useful. It can be a brochure, a notice board a place for research and an advert for what you do. You will learn about what the most successful websites have achieved and be able to take elements of what they have done and use them for your own advantage. You will discover all the different ways the web is used by users, both businesses and consumers, and what your site needs to do to make them contact you or what to find out more. This is an inspiring history of the dot com boom with practical advice of what to do now while the bubble is being blown again.
• Web Marketing for Business – How do you encourage businesses to transact with your site, let alone how do they get to find you? Most people forget that it is vital to market a site offline as well as online. You will discover all of the different advertising deal structures that exist, as well as the different ways of optimizing your site, and reducing ‘abandon rate’, (when users click away because a site is incomprehensible, and not serving the customer).
• 7 Steps to Reality Strategic Marketing – The marketing process is a cyclical or circular discipline. The task is to make sure that all of the parts of the marketing plan complement each other and support your objectives. Many people get parts of it right often through ‘unconscious competence’ but struggle with the other areas. You will learn about the 7 part process that needs to be followed, and the importance of reviewing and understanding what you learn as you do it. This is a practical and interactive talk that gives you some theory and also easy to understand disciplines that you can start to put into practice the very next day.

If you are looking at this site in ‘business mode’ but have children or know a teacher then why not put us in touch with them. The kinds of students who enjoy these sessions are business and communication studies students. We have been engaged to open a careers evening and could even be brought into a school or college as an end of term reward!